These days, we could say that the innovation become common through information technology (IT). Entrepreneurs' success and achievements were influenced by the combination of innovation and creativity to run their businesses. According to Scarborough (2011), its about thinking and doing new things or done old things in new ways.
Harian Metro for instance, a leading newspaper in Malaysia: start using iPad application to capture the user, regardless of location and time (Ainiza Zainuddin, 27 Mac 2011). Same goes with PEARSON, a publisher company who begin to adopt green technology through their distribution of instructor manual to educators. Instead providing them in the form of CD, the lecturer only need the password to browse the teaching materials.
The development of business to business, business to consumer, e-tailing, e-commerce and the like are seems familiar to the consumer as a result of technology advancement nowadays. In fact, the Internet had grown so fast and become one of the most amazing technology and social accomplishment (Schneider, 2009). It's now just depend on the user's consideration either to use it nicely or vice versa!
Resources:
1. Scarborough, 2011 "Essential of Entrepreneurship of Small Business & Management"
2. Ainiza Zainuddin, Harian Metro Mac 27, 2011
3. Schneider, 2009 "E-Business"
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